About us

We’re a collective of multidisciplinary media shape-shifters, unafraid to tackle tech, and explore and redefine norms within culture and industry.

Who we are

Roller Media is a group of media and tech experts who are committed to delivering the best content on emerging platforms. We’re a modular team - meaning we cover the US and Canada, running productions remotely and on-site. We’re proud to be a majority minority-owned collective.

About us

How we roll

As we build, create, advise, and provide services, we are committed to creating equitable, inclusive, and fair opportunities for the organization and its members. We believe that by integrating equitable practices in our work, we will put more impactful and equitable products into the world.

Equity & Impact

Excellence

We strive for excellence in the small and large tasks. Excellence is not excess, it is delivering exactly what is needed to move the vision along. It is in listening, understanding, executing, and delivering services and products at a standard that is best in class.

Our Actions Meet Our Words

Talking is easy. Constantly acting and doing what we say we will do is our North Star.

Mutual Respect

We believe that everyone has a story to tell and that no one person has all the answers. We treat one another with respect and celebrate that our differences make us unique. Our experiences and lives are richer when we take the time to embrace and respect one another’s journeys and integrate this richness in all our projects.

Core team

Meet the Founders


  • Melinda Lee is a media and tech industry veteran and executive leader. She specializes in creating and scaling brands into sustainable revenue generating businesses on emerging platforms, and has held high profile, growth-focused roles at top media companies such as Meredith, Hearst, Viacom, and Getty Images. She is an active advisor of several start-up ventures, and was formerly BuzzFeed’s first Chief Content Officer. Melinda’s specialties are partnerships, content and brand strategy, and creating new revenue models in uncharted waters.


  • Evan is a 15-year veteran of producing projects small and large, from union shorts and web series to feature films and tentpole commercial live-streams. He is a producer, writer, and actor. Having launched the production company Electronic Bass Entertainment in the early aughts, he has extensive experience in all realms of the production world, with connections in NYC, LA, Atlanta, and most major US filming hubs. He specializes in making low-budget projects look hi-fi. His low-budget Doritos Challenge ad has garnered almost 1M organic views on YouTube.

  • Sonia is a creative professional who has crafted a career harnessing the power of emerging technologies to tell stories that engage millions. They’ve developed, directed, and produced 100+ digital productions and livestreams, collaborating with notable names such as Netflix, YouTube Music, Target, and Marvel. Their projects didn’t just garner millions of views, but also broke streaming records. Notable work includes MTV’s Wild N’ Out Digital Special (1.1M views), MrBeast’s Creator Games (6.7M views) and the launch of Cardi B’s WAP (5.8M views). Passionate about the intersection of popular culture and cutting-edge innovation, Sonia is committed to amplifying diverse voices and authenticity in every project, while navigating the dynamic landscape of digital storytelling.


  • Veronica is a producer who thrives on projects that invite us to re-discover human connections through cutting-edge media. Drawing on a diverse professional background ranging from top-tier commercial law to making pop-up events go viral, Veronica is adept at creating compelling experiences from start to finish. To her digital producing work, Veronica brings a rare combination of skills including communications & client management, business affairs, directing, hosting, talent casting and coordination, photography and writing. Recent projects include Netflix’s first ever shoppable livestream Jackie Aina Calls Pat McGrath to Talk Bridgerton and Beauty and Target Live: Unboxing Wakanda Forever (1.8M views), plus many more.

Let’s roll.